Online Marketing

The main goal of online marketing is to get more qualified ready-to-convert traffic to the website with the ultimate goal of getting more sales. Outlined in this proposal are specific actionable tasks that will help in achieving this goal.


Four pillars of online marketing:

  1. Search Engine Optimization
  2. Link Building
  3. Social Media Marketing
  4. Email Marketing
  5. Pay per Click Advertising
  6. Mobile development and Apps

1. Search Engine Optimization

Search Engine Optimization (SEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings.

Keyword Research: This will help in identifying search phrases that are most applicable to the target pages and the website audience. This exercise lays the foundation for new web page development as well as reorganization of current web page content. Keywords discovered will also help in article writing and link building.

2.Link Building

Article Submission
Partner Links
Community Q&A: Yahoo Answers, LinkedIn, Google Answers.
Local websites –Yellow pages
Affiliate program –commission on successful referral

3.

Social Media Marketing

Blog: A blog sends traffic to the main website.

Facebook, Twitter - Run contests, promote offers and update on events. Facebook and Twitter allows companies to brand their profile pages a good example is Hawlast

4. Permission Email Marketing

An email database created using double opt in is the least expensive way to reach a growing customer base. This database will be used to send a personalized monthly email newsletter, special offers or updates on issues that may affect the industry like security, natural calamities.

5.Pay Per Click Advertising

Pay Per Click advertising like Google Adwords /Yahoo! Search Marketing / Microsoft adCenter allow you purchase relevent traffic to your website based on a set of keywords.

6. Mobile website development and Apps

This caters for the ever-growing mobile traffic. Going forward, we need to create a special page for the small screen audience.

Web Analytics

Traffic

How many people have visited your website today, last week, month or year? Do you get more traffic on Monday than Saturday?

Audience

Who is visiting your website? How many of your users are from your target market? How many are from Kenya? Mombasa?

Browsers/Platforms

Websites may appear different if accessed from different browsers. You need to know which browser (Internet Explorer, Firefox) brings you the most traffic and work on your website accordingly.

How many of your visitors used a handheld device /mobile phone? With this data then you can decide if a mobile/wap website is needed to cater for this market.

Errors

Links to your website maybe returning 404's - page not found. For the sake of users, you need to check this and correct.

Referers

How website visitor reached your website? It could be a link from another site, search engines or online advertisement.

Stop the guess work! Contact us to get these measures and analysis for informed marketing decisions today.

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